How does a lumber company end up with AdWeek’s #1 rated super bowl commercial? It’s quite a story. Hear how the spot unfolded and the media storm that made this a win for 84 Lumber at the AAF-WV + PRSA-WV joint January speaker luncheon featuring Steve Radick from Brunner.

Steve is VP, Director of Public Relations at Brunner in Pittsburgh, one of the top independent advertising agencies in the U.S. At Brunner, he’s responsible for creating and implementing integrated marketing strategies for clients including 84 Lumber, Huffy, Owens Corning, and Compact Power Equipment Rental. Most recently, he led the public relations efforts for “The Journey Begins” the critically acclaimed 2017 super bowl commercial for 84 Lumber.