Jean Gianfagna of AAF-Cleveland is 3rd Lieutenant Governor of AAF District 5, responsible for managing the National Student Advertising Competition (NSAC) for D5 universities.
Q. Where do you work and what does your company do?
A. I own Gianfagna Strategic Marketing, Inc., a marketing strategy consulting firm in Cleveland that develops comprehensive marketing plans, marketing audits, and marketing campaigns for clients across the U.S. We are experts in business-to-business (B2B) marketing and have advanced skill in branding, direct marketing, lead generation, and content marketing. I founded the company 24 years ago. I’m a frequent speaker on marketing and advertising and I publish a blog called Smart Marketing Strategy.
Q. Why did you want to be part of AAF? What value does AAF offer you and your business?
A. Before moving to Cleveland in 1992, I was active in AAF in Washington, DC. AAF is the premier professional organization in the advertising industry and I wanted to be part of such an influential and important group. My involvement in AAF in Washington and Cleveland has helped me build my career and my business. I’ve formed lifelong friendships and business relationships through AAF.
Q. Which is your local AAF chapter and how did you serve on your chapter board?
A. I’m proud to be a member of AAF-Cleveland. I have served as Vice President-Membership, Vice President-Programs, and President.
Q. What made you want to become a District leader?
A. I’ve been an active leader of many trade associations and I know the power of professional organizations in advancing the interests of their members. Being involved with AAF-Cleveland was such as rewarding experience that I wanted the opportunity to continue contributing to the industry at the District and National levels.
Q. What are your responsibilities on the D5 Board this year?
A. This is my first year on the D5 Board and I’m primarily responsible for District communications. My major goal this year is to complete a new D5 website.
Q. How does D5 help AAF members in our district?
A. The District is a vital bridge between AAF-National and our professional and student chapters. We help our chapters deliver higher value to their members through leadership training programs; we help student chapters experience the excitement of developing real advertising campaigns through the national NSAC competition; and we recognize and celebrate industry excellence through the American Advertising Awards.
Q. What do you do in your free time? What do you enjoy most?
A. I love spending time with my husband and children. We enjoy traveling, especially to Rehoboth Beach, Delaware, our favorite family destination. I also sing in my church choir (though I can’t read music!) and spend a lot of time trying to tame my wild and crazy dog, Josie, who’s 75 lbs. of pure Labrador retriever love.